One Stream of Research Doesn't Tell The Entire Story

Team FlashField
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What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?

What’s a Rich Text element?
What’s a Rich Text element?

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Substantial loyalty exists for treatments that have been on the market longer. 

What We Did
  • Helped them crystallize their question, which was quite complicated
  • Leveraged three different data sets to answer the question
  1. qualitative interviews
  2. secondary data from internal sources, and 
  3. geospatial data 
  • Recruited from their priority targets based on the prescribing of a relatively new medication in the space to gain insights into patterns of adoption  

Client Impact
  • Client was able to leverage the institutional data we gathered to understand and implement new sales force tactics in each region
  • They were also able to use that information to craft messaging to drive uptake of the product
  • Qualitative and quantitative primary market research conducted one year later​ showed that product use had increased across the board, particularly in high & moderate users​
FlashField Takeaways
  • One stream of research doesn’t tell the entire story; you need multiple streams of research to find the most actionable insight​
  • Many companies already have secondary and institutional data; these could be leveraged at a lower cost to enrich primary market research and gain deeper insights​
  • Adding secondary data also does not add considerably to the timeline, so it can enrich your primary market research without delaying the results​
  • HCPs can only tell us so much, but there are factors that they may not recognize that can be pulled out of the secondary data analysis

Have Questions?

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