Substantial loyalty exists for treatments that have been on the market longer. 

• Helped them crystallize their question, which was quite complicated
• Leveraged three different data sets to answer the question

1. qualitative interviews
2. secondary data from internal sources, and 
3. geospatial data 

• Recruited from their priority targets based on the prescribing of a relatively new medication in the space to gain insights into patterns of adoption  

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• Client was able to leverage the institutional data we gathered to understand and implement new sales force tactics in each region
• They were also able to use that information to craft messaging to drive uptake of the product
• Qualitative and quantitative primary market research conducted one year later​ showed that product use had increased across the board, particularly in high & moderate users​

• One stream of research doesn’t tell the entire story; you need multiple streams of research to find the most actionable insight​
• Many companies already have secondary and institutional data; these could be leveraged at a lower cost to enrich primary market research and gain deeper insights​
• Adding secondary data also does not add considerably to the timeline, so it can enrich your primary market research without delaying the results​
• HCPs can only tell us so much, but there are factors that they may not recognize that can be pulled out of the secondary data analysis